Blush is a travel toothbrush. It's designed for LUSH as a product extension that incorporates LUSH's toothpaste tabs. Since most of the time, travelers have to bring toothbrush and toothpaste as a package which gets wet and dirty as well as taking space. I was inspired by the solid toothpaste and started to think about: What if toothbrush and toothpaste can be combined into one?
Trying to avoid the medical feeling of those "pills", the gum box opening and the color-pop theme make the user relates to candy, which conveys a more playful and appetizing feeling. Simply take one toothpaste and get water from the tap, travelers can brush their teeth wherever they are with no discomfort and embarrassment.