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​SNOW CHAIR

2021

Furniture Design/Branding

 

A new sustainable chair concept for the luxury fashion brand Moncler, known for its skiwear and duvet covers, for the brand to embrace more opportunities in the home industry.

WHY HOME

These days, people are spending more time at home. Outdoor brands are facing more challenges than ever. Is it possible for Moncler to step beyond just outdoor fashion and into the home to embrace more opportunities?
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Moncler is a proven success in luxury clothing, with products made for high quality and performance, and its constant effort of innovation and experimentation. Experiments for home furniture with an awareness of sustainability will strengthen the brand image and bring more opportunities.

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​DESIGN DIRECTION
The ideation takes on the bold experimental approach from the brand. Trying to highlight softness from duvet material while creating a contrast with the tubular structure. The final direction depicts a silhouette of the snow mountain, which echos to the brand's origin.
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​SUSTAINABLE
MATERIAL 
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FURNITURE WASTE
According to the EPA, furniture waste generated by Americans in 2017 totaled a staggering 12.2 million tons, and 80.2% of it went to landfill.  Due to the design and manufacturing, every time customers want to replace old furniture, they have to throw away the whole thing.
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MONCLER ECONYL®
To show its commitment to sustainability, Moncler released
ECONYL® made of ocean and landfill waste in 2021, promoting the concept as ”Born to Protect.” The material regenerated from waste and was easy to recycle.
Using sustainable material from the brand not only takes advantage of the material technology but also responds to the waste issue in the furniture industry. 
Parallel Lines

Just like covid is omnipresent today so are concerns
about the environment. This concept not only focuses on the success
of the brand but also provides a sustainable solution
to the upholstery furniture.

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