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IDEATION

The ideation takes on the experimental approach from the brand. I came up with diverse initial concepts to highlight the softness of the duvet material. The process went on developing the tubular structure and an ergonomic top layer for a comfortable sitting experience. The final direction depicts a silhouette of a snowy mountain, which echoes the brand's origin.

DESIGN DIRECTION
STRUCTURAL
RESILIENT
BILLOWY

SNOW

A new sustainable lounge chair concept for the luxury fashion brand, Moncler, known for its skiwear and duvet puffer jackets. This design proposal is to encourage the brand to embrace new potential opportunities in the furniture industry.

Category

Furniture Design

Year

2021
WHY HOME?

Moncler is a proven success in luxury clothing, with products made for high quality and performance, and its constant effort of innovation and experimentation. Experiments for home furniture with an awareness of sustainability will strengthen the brand image and bring more opportunities.

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SUSTAINABLE MATERIAL

In response to the issue of furniture waste, the design uses sustainable material ECONYL® from the brand, with a strategy that the entirety can be taken apart for recycling.

To show its commitment to sustainability, Moncler released a new collection ”Born to Protect”, using fabrics made with ECONYL®, a regenerated nylon derived from ocean and land waste, subsequently producing 40% less CO₂ emissions than a traditional nylon jacket.
Abstract Structure

Just like covid is omnipresent today so are concerns about the environment. This concept not only focuses on the success of the brand but also provides a sustainable solution to the upholstery furniture.

FEELING THE SNOW AT HOME

SNOW Lounge Chair uses a detachable ECONYL® cushion and adaptable 3D-printed recycled plastic seat to provide the utmost comfort and sustainability. The flexible 3D patterns can naturally adapt to one's seating position without further adjustments.

I tested by making the full scale wood frame that by adding diagonal stripes the whole structure is much more stronger and stable.

I made scaled mockups to figure out the frame structure.

The steel wireframe chair seat adapts to the user’s sitting position and tests the comfort of the seat shape.

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